In an effort to drive traffic to its Instagram account, Twitter is reportedly updating its platform to include a theme statement that can help users find content they may be looking for, according to The New York Times.
The theme statement, which Twitter says can be found on every post from its account, can be used to add a caption, an icon, a hashtag, or even a link to the photo’s official page.
While the feature will only be available on the app’s own platform, it is expected to be available to the rest of the service soon.
According to the Times, the theme statement will be accessible to anyone who owns a Twitter account and can access the feed.
The new feature will allow users to quickly jump to posts that have a theme, and will be limited to “most recent” posts.
This is important for Twitter’s advertising and promotional purposes, as it will only allow users who own the account to jump to certain content from the account.